GUNNR Optics Makes a Bold Impression at the 2025 NRA Annual Meeting in Atlanta
GUNNR Optics Makes a Bold Impression at the 2025 NRA Annual Meeting in Atlanta
Blog Article
The 2025 NRA Annual Meeting, held at the Georgia World Congress Center in Atlanta, welcomed over 70,000 attendees from around the country. From competitive shooters and tactical experts to hunters and law enforcement officers, this year’s event brought together the heart of the firearms community—and GUNNR Optics was proud to be a part of it.
Booth #4177: Where Innovation Met Enthusiasm
For three full days, the GUNNR team connected face-to-face with thousands of attendees. At Booth #4177, our experts engaged visitors in conversations about our company’s roots, design philosophy, and engineering approach. We also took the opportunity to gather direct feedback from longtime users of our optics and welcomed new shooters curious about our lineup.
Lance Garrison, Head of Marketing, summed it up best:
“The genuine curiosity and shared passion we experienced from attendees made this event unforgettable. It’s always energizing to be around people who truly care about gear that performs when it matters most.”
Debuts That Delivered
One of the event’s biggest draws was the launch of two highly anticipated products: the HEIMDALL 6–24x50 High-Powered Variable Optic and the THOR Micro Red Dot Sight. Each was designed for serious users who demand clarity, consistency, and ruggedness in their gear.
The HEIMDALL stood out for its use of premium Schott glass, a fast-acting zero-stop system, and tactile turret adjustments that made fine-tuning effortless—even in high-stress scenarios. The THOR, compact and durable, impressed users with its rapid target acquisition and low-profile mount.
Throughout the event, over 400 attendees—including veterans, police officers, precision marksmen, and weekend range-goers—took part in live demos, handling the full range of our optics in realistic mock-use environments. Their reactions said it all—especially one shooter who, after testing our scopes, asked, “Why in the world haven’t I bought this yet?”
One product that remained a popular talking point was the Odin 1-8×24 FFP LPVO Rifle Scope, praised for its real-world versatility in both tactical and recreational shooting applications.
More Than Optics: A Shared Culture
Alongside our optics, GUNNR-branded gear was a massive hit. Branded T-shirts, collectible challenge coins, and limited-edition accessories were eagerly picked up by fans. By the end of the event, we had distributed around 100 shirts, 1,000 coins, and countless pieces of exclusive merchandise.
Jessie Huang, Head of Product Development, reflected on the experience:
“It’s incredibly rewarding to see people from so many different shooting disciplines connect with our products. Whether they’re dialing in for long-range or clearing rooms in CQB drills, they immediately recognize the quality we’re bringing to the table.”
Why We Show Up
For GUNNR, attending the NRA Annual Meeting is not just about showcasing gear—it’s about listening to the community and being part of the larger conversation. It’s where design meets dialogue and where innovation is driven by real feedback from real users.
Our team enjoyed meaningful conversations about scopes, shooting experiences, favorite ranges, and what shooters are really looking for in the field. These insights are what fuel our next generation of products.
To everyone who stopped by Booth #4177—thank you. Your support and feedback are what keep us focused on delivering optics that push the standard forward. We can’t wait to see you again in Houston next year.
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